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MR-EVO
Site Admin
Joined: 29 May 2007
Posts: 677
Location: Randburg
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 Posted: Tue Nov 13, 2007 10:31 am Post subject: ECUFLASH killing the ECUTEK EVO Market share! |
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This is what a guy on the EVO M forum had to say:
| Quote: | Recently at the 2007 SEMA show I had the chance to sit down with Ben of ECUTEK America. He is the coordinator and head Trainer of all US operations. We spoke some of tuning principles, but what was really interesting when he found out I drove an Evo and used OpenECU software to tune it, he said this (this isn't an EXACT QUOTE, but it's surely close enough:
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B-"The reason you don't see features in the ECUTEK software such as 2-Step, NLTS, Anti-Lag etc. right now is because of the developement ECUTEK is currently doing for Prodrive. The head techs at corporate are all working on the new STi's CAN protocol system, so all developement on OBDII based ECU's has all but ceased. We aren't even developing anything for the Mitsubishi market anymore because there is no longer any money in it for us. OpenECU ruined that."
Me-"Yeah, ECUTEK is almost a bad word on the EvoM forums. That, and _______. Once OpenECU got big, people looked at the tunes and were shocked. The main reason the Evo guys, in my opinion, don't like ECUTEK is because you lock the maps, so we don't really have any control after you hand the car over."
B-"Right, well the big reason we lock the maps is for Prodrive. Prodrives tuning setup involves 20+ non-OE sensors and over 40 hours of manwork PER tuned vehicle. It is the most elaborate and effective setup I've seen any tuner run. They monitor everything in the car from individual cyclinder EGT's and AFR's to the RPM of the compressor wheel. They asked us to lock ALL ecu's under our software because all it takes is someone to then drive the car Prodrive took 40hours to tune over, copy the ecu, and sell it for $200. But Yeah I know ________ personally and he really is a nice guy. I've personally never heard anything bad about the tuning he does for us."
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It is really amazing to see the way this forum has changed the aftermarket (heh heh keep up the good work guys). He did mention, but without specifics, that ECUTEK may be providing something to assuage the concerns of a locked ECU soon, but wouldn't tell us because corporate hadn't approved it or something to that effect yet. He really is a cool guy though.
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Amazing how a community of brilliant EVO Owners can make such am impact...
And change how tuners do business From $1000 Reflashes to now having to charge just $99 for eFlash's
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_________________
#EVO IX; 2.0L stock block; AMS GT30R Turbo kit; HKS 272 cams; HKS DLI; HKS FMIC; HKS 3" Exhaust
#EVO IX; 2.3L Stroker Kit; PTE 6262; Tomei Pro-cams; Cooling Mist Alky Inj; Spark Tech COP
...unleashed by SHIVA Tuning -
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MR-EVO
Site Admin
Joined: 29 May 2007
Posts: 677
Location: Randburg
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| Posted: Tue Nov 13, 2007 10:40 am Post subject: |
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| Quote: | Understand that they promised features early on as their own invention, that were already part of the existing Evo rom. Nothing they offered were developments of their own
And it took a few open source guys to come up with the majority of the mods available a pretty short period of time after they figured out how the roms themselves work.
I do think its fair to say they couldn't offer anything in their product that isnt already able to be done with free software. So it takes the value of licensing and marrying someone to a tuner away.
The real problem I suspect would be similar to issues that most of us experience, and that is the large quantity of different roms, and no easy way to identify specific maps in unknown roms reliably. Generally its assumed that the values and tables occur in the same order in most roms, but its not always the same offset, nor is the order guaranteed, this is apparently something simpler to do in subaru ECUs..
They also realize that subaru ECU's don't have a recovery mode thats easily available, which bypasses their ability to lock an ECU, if someone figures out an easy way to do this with subaru products, I'd bet they would either put up a bigger fight, or move onto another platform.
Don't get me wrong, the tools they offer are good, the product they offer has value. Its just the business model of selling a license, then locking, is just something I feel strongly is morally wrong. Even more so that you cannot remove their product yourself, and you are theoretically locked into their tuner network unless that lock is removed. |
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j@garagemac
Joined: 21 Jan 2009
Posts: 13
Location: santa pod UK
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| Posted: Wed Jan 21, 2009 7:13 pm Post subject: |
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When i was at WRC tech in the uk apart from prodrive we were the biggest retailer of Ecutek in europe and did not notice a change in sales with ecuflash coming out.
it is a good thing for home tuners or those on a budget and i confess i have used it myself 
kind regards jamie |
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-EVO-
Joined: 16 Apr 2009
Posts: 9
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| Posted: Thu Apr 16, 2009 4:15 pm Post subject: |
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| What's a E flash and how do you get it onto your ECU if the fille is from the states? |
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MR-EVO
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Joined: 29 May 2007
Posts: 677
Location: Randburg
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| Posted: Thu Apr 16, 2009 4:32 pm Post subject: |
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| -EVO- wrote: | | What's a E flash and how do you get it onto your ECU if the fille is from the states? |
ECUFlash is an open source Tuning option for EVO's and Scoobies...
Many vendors offer files you can load yourself and also provide tuning services via email etc.
these are called eflashs
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_________________
#EVO IX; 2.0L stock block; AMS GT30R Turbo kit; HKS 272 cams; HKS DLI; HKS FMIC; HKS 3" Exhaust
#EVO IX; 2.3L Stroker Kit; PTE 6262; Tomei Pro-cams; Cooling Mist Alky Inj; Spark Tech COP
...unleashed by SHIVA Tuning -
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